Launch Plan

Go-to-market strategy for MTL Rent's public launch.

Pre-launch

Platform readiness

• [ ] All MVP features tested and stable
• [ ] Seed data replaced with real or high-quality sample listings
• [ ] Bilingual support (at least UI strings)
• [ ] Mobile responsive tested on iOS Safari, Android Chrome
• [ ] Performance audit (Lighthouse 90+ on all pages)
• [ ] Basic auth removed, real domain live

Content seeding

• [ ] 5+ neighborhood guides published
• [ ] "How to find an apartment in Montreal" article live
• [ ] Social media accounts created (Instagram, TikTok, Facebook)
• [ ] 2-3 weeks of content queued

Landlord onboarding

• [ ] Reach out to 20-30 landlords for launch inventory
• [ ] Offer free premium features for early adopters
• [ ] Create onboarding guide and walkthrough video
• [ ] Target: 50+ real listings at launch

Launch week

Day 1: Soft launch

• Open platform to invited landlords and beta testers
• Monitor for bugs and UX issues
• Collect initial feedback

Day 3-5: Public launch

• Post on Reddit (r/montreal, r/mcgill, r/concordia)
• Social media launch posts (all platforms)
• Email announcement to waitlist (if collected)
• Press outreach to local media (Montreal Gazette, Journal de Montreal, MTL Blog)
• University housing office notifications

Day 7: Follow-up

• Share launch metrics on social media
• Thank early adopters publicly
• Address any common feedback

Post-launch (Month 1-3)

Growth priorities

1. Landlord acquisition — more listings = more tenant value
2. SEO content — publish weekly neighborhood/market content
3. Community building — engage in Montreal housing discussions
4. Feature iteration — ship improvements based on user feedback

Key milestones

Timeline	Target
Week 2	100 registered users
Month 1	200+ listings, 500 monthly visitors
Month 2	1000 monthly visitors, repeat landlords
Month 3	2500 monthly visitors, press coverage

Feedback loops

• In-app feedback widget
• Monthly user survey
• Social media monitoring
• Direct landlord check-ins

Budget estimate (Month 1)

Item	Cost
Google Ads (Montreal rental keywords)	$500
Social media ads (Instagram + Facebook)	$300
Flyers / print materials	$100
Domain + hosting	$50
Total	$950

Scale budget based on CAC (customer acquisition cost) and conversion data after Month 1.