Appearance
Acquisition Channels
Organic / SEO
Strategy
Rank for Montreal rental search terms in both French and English.
Target keywords
| EN | FR | Intent |
|---|---|---|
| apartments for rent montreal | appartements a louer montreal | High intent |
| rent plateau montreal | louer plateau mont royal | Neighborhood |
| pet friendly apartments montreal | appartement animaux acceptes montreal | Feature |
| studio downtown montreal | studio centre-ville montreal | Specific |
| average rent montreal 2026 | loyer moyen montreal 2026 | Informational |
SEO tactics
- Neighborhood landing pages with listing counts, average prices, and descriptions
- Blog posts on Montreal rental market (see Content)
- Schema markup (ApartmentComplex, RentalListing) for rich snippets
- Fast, mobile-optimized pages (Next.js SSR)
- Internal linking between neighborhoods, buildings, and listings
Social media
Platforms
| Platform | Audience | Content type |
|---|---|---|
| Tenants 18-30 | Apartment tours, neighborhood highlights, market stats graphics | |
| TikTok | Students, young renters | Quick apartment tours, "rent in Montreal" tips, moving day content |
| 25-45, landlords | Community groups, landlord tips, market reports | |
| Property managers, professionals | Market analysis, platform updates, industry insights |
Posting cadence
- Instagram: 3-4x/week
- TikTok: 2-3x/week
- Facebook: 2x/week
- LinkedIn: 1x/week
Partnerships
Universities & CEGEPs
- McGill, Concordia, UdeM, UQAM, Polytechnique
- Student housing resource pages
- Welcome week partnerships
- International student orientation sessions
Immigration services
- Partnerships with immigration consultants and relocation services
- "Moving to Montreal" resource pages
- Featured in newcomer guides
Real estate / property management
- Direct outreach to property management companies
- Offer free bulk listing tools
- Co-marketing with renovation/moving companies
Paid advertising
Phase 1 (launch)
- Google Ads on high-intent Montreal rental keywords
- Facebook/Instagram ads targeting Montreal relocators
- Budget: start small ($500-1000/mo), scale based on CAC
Phase 2 (growth)
- Retargeting visitors who browsed but didn't sign up
- Lookalike audiences from existing users
- TikTok ads for student demographic
Referral program
- Tenants refer friends: both get featured listing boost or premium features
- Landlords refer other landlords: free premium listing for a month
- Track via referral codes and UTM parameters
Offline
- Flyers in university buildings and coffee shops (Plateau, Mile End, downtown)
- Partnership with moving companies (July 1st especially)
- Local event sponsorships (housing fairs, community events)