Content Strategy

Content marketing to drive organic traffic, build authority, and help Montreal renters.

Content pillars

1. Neighborhood guides

In-depth profiles of Montreal neighborhoods for people searching "what's it like to live in [neighborhood]."

Topics per neighborhood:

• Vibe and character
• Average rents by unit size
• Transit access (metro stations, bus lines)
• Restaurants, cafes, grocery stores
• Parks and green spaces
• Best for: families / students / young professionals / etc.
• Photo gallery

Target neighborhoods (high search volume):

• Plateau Mont-Royal, Mile End, Outremont
• Griffintown, Old Montreal, Downtown
• NDG, Verdun, Hochelaga
• Rosemont, Villeray, Saint-Henri

2. Market reports

Monthly/quarterly reports on Montreal rental market trends.

• Average rent changes by borough
• Hottest neighborhoods (most new listings, fastest renting)
• Price-per-sqft analysis
• Seasonal patterns (July 1st surge, winter slowdown)
• Comparison to other Canadian cities

Format: Blog post + downloadable PDF + social media graphics.

3. Renter guides

Practical how-to content for Montreal tenants.

Topics:

• "How to find an apartment in Montreal" (ultimate guide)
• Understanding Quebec lease laws (bail)
• Tenant rights in Quebec
• July 1st moving survival guide
• What to look for in a Montreal apartment
• Rent increase limits and how to dispute
• How to get your security deposit back
• Subletting in Montreal — rules and tips
• Moving to Montreal from abroad: rental guide

4. Landlord resources

Content to attract and retain landlord users.

Topics:

• How to write a listing that rents fast
• Pricing your rental competitively
• Landlord obligations in Quebec
• Photography tips for rental listings
• Managing multiple properties efficiently
• Tax deductions for Montreal landlords

Content calendar

Month	Neighborhood guide	Market report	Renter guide	Landlord guide
1	Plateau	Q4 report	Finding an apartment in MTL	Writing great listings
2	Mile End	—	Quebec lease basics	Photography tips
3	Griffintown	Q1 report	Tenant rights	Pricing strategy
4	Verdun	—	July 1st prep	Tax deductions
5	NDG	—	Subletting guide	Multi-property tips
6	Rosemont	Q2 report	Moving day checklist	—

Distribution

Each piece of content is repurposed across:

• Blog on MTL Rent (SEO + organic traffic)
• Social media posts (Instagram carousel, TikTok, LinkedIn)
• Email newsletter (monthly digest)
• Neighborhood pages on the platform

Blog implementation

Future addition to the platform:

• /blog section or subdomain
• Markdown-based content (can reuse VitePress or add to Next.js)
• Category pages: neighborhoods, market, guides
• Author profiles
• SEO metadata per post